It’s no secret that Google loves updating its SEO algorithm. In fact, over the course of a year, they may make upwards of 500 changes!
And that’s why search engine optimisation (SEO) – the earning of traffic through search engines – has been such an important topic for site owners for over 20 years. Organic traffic, as it’s known, is the lifeblood of many websites.
Today, we’re talking about optimizing your whole site, not just a single page, for search engines.
Create Valuable Content
One of the best SEO tips for beginners is to prioritize creating quality content. You need great content to increase your organic traffic and engage your visitors. You also need it to guide the search engine crawlers and help them understand what your website and business are all about. So content isn’t just important; it’s necessary.
You should be creating content that people will love to read so that they stay longer on your page. This is one of the most crucial SEO tips for beginners because dwell time is an important ranking factor SEO tips for beginners, the best place to start is by creating engaging and exciting content.
2 Target long-tail keywords
Knowing what consumers want and the search phrases they use, map keywords to each page on your site.
Use long-tail keyword that drive fewer searches and are typically more specific — such as “how to get red wine out of carpet” or “ex9116 exalt 18v battery charger”
Optimize your page titles and meta descriptions
Create SEO friendly URLs
Add a breadcrumb menu to your internal pages
Add internal links to your content
Use headings and formatting options to make your pages easier to read
Customize your 404 page
Optimize your images
Improve your page speed
Get backlinks from other websites
Make sure that your website is mobile-friendly
Create an XML sitemap and a User sitemap
Improve the quality of your content
Update your website with fresh content
Check for broken links
Use Google webmaster tools and analytics